Important Numbers
Here's a list of important phone numbers you will need to call the Warren Library staff:
Hours
(561) 803-2226
Service Desk
(561) 803-2240
Librarians
(561) 803-2227
Interlibrary Loan
(561) 803-2228
When you need help...
Need a quick answer to a question?
Need to arrange a meeting for one-on-one instruction with a librarian? Take advantage of these services! .
- Ask A Librarian
Use this service to email or chat with a librarian. A description of this service is available through this link.
- Reference Assistance Program (RAP)
Link to this page to set up an appointment with one of the librarians.
Your Assignment
Your assignment is to prepare a marketing plan for Atlantic Auto Glass, a small, family owned auto glass repair and replacement business in North Palm Beach. You will be required to:
- write an Executive Summary
- do a Situation Analysis
- define your Target Market
- identify a Sustainable Competitive Advantage
- outline your Marketing Objectives
This guide is designed to help you find the information you need. I have also included books and ebooks, databases and websites -- including government web pages-- that have been identified as good resources that will be useful to you for this assignment.
After you complete your assignment, please take a few minutes to give me feedback and help me improve this guide. Know of a good website I should add? Send it to me with your reasons and you may see it added here. :-) This is very definitely a work in progress!
Let us know if you have any questions and thanks in advance for your feedback!
Executive Summary
How to write an Executive Summary?
Executive Summary Tips
How to write an Executive Summary
Click on the Videos and Tutorials tab of this guide. Check out Tips for Writing a Plan: Getting it Right!! (Making a Business Plan)
Submit
Situation Analysis
Business Owners' Toolkit: Situation Analysis
Writing the Situational Analysis for your Marketing Plan
The 5 C Analysis - Internal (company) and external (customers, competitors, collaborators, climate) situation
PEST Analysis - Political, Economic, Societal & Technological factors
SWOT Analysis - Strengths, Weaknesses, Opportunities & Threats
UBC Line Rapid Transit Study Situation Analysis - Learn about the transportation opportunities and challenges, and why rapid transit is important for the Broadway corridor to UBC.
Click on the Videos and Tutorials tab for this guide and check out A Situation Analysis...
Target Market
Sustainable Competitive Advantage
Marketing Objectives
Your Librarian |
 Debora Stewart Subjects: Business & Leadership |
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